Attitude Theories – Essay

Attitude Theories Attitudes be our prescribed and disallow evaluation of a perspective or object. Attitudes whoremonger be split into three distinct atoms the cognitive, emotive and the behavioral. They whitethorn take the form of the unvoiced attitude, lucid attitude and the dual attitude. The components of attitudes are the cognitive which attentions people structure the world to touch sense to them, the affective which helps people pick out with steamy conflicts and the behavior helps people succeed rewards and gain approval from others.One focus that attitudes can be formed is finished the classical condition theory. untarnished learn is learning through association when a neutral conditioned stimulus is diametrical with an unconditioned stimulus that naturally produces an emotional reply (Franzoi 2010,p. 157). Classical Conditioning is the affective component of attitudes. An example of classical condition would be the soft click of the alter that turns on a noisy bathtub fan would have little issuance on your behavior.After the click a conditioned has been paired with a tinny noise an unconditioned on several(prenominal) occasions you might begin to respond to the click alone conditioned response (Bacon and Kalsher, 2008, p. 161). Another example would be the known study the dogs salivating at the saw or smelled food but not tasted it. thusly they salivated at the sight the person pitch the food. Classical teach can be very useful in part in the learning in constitution attitudes to protect us from overcoming certain fears in life and too help arrive aversion to certain foods.Classical condition is a gradual process. Using this instruct can help shape, form different attitudes in many of life situations. Classical conditioning of attitudes occurs below the level of certified awareness. The other very influential dash to shape attitude is the Operant conditioning form of learning. Through the behavioral component (Franzo i, 2010, p. 158). The Operant conditioning is a fictional character of learning attitudes in which behavior is strengthened if followed by reinforcing stimulus maintain, changed and weaken if ollowed by punishment through consequences. Operant conditioning occurs when some action towards an object is rewarded or reinforced. Doing this enough times, the subject will do probably repeat it in the succeeding(a). in any case if behavior is not rewarded or is punish then future actions are little likely to occur. An example of a corroborative operative conditioning would be cogitate to basic biological needs. Positive reinforcement include food when you are irate and conditioned reinforces include money, status, trophies and praises from others.When we hear you must(prenominal) clean your room before you hitch TV (Bacon and Kalsher, 2008, p. 172). This can shape a persons attitude. A negative example of this stimuli, other subway riders are moving away to escape the malodor o f a persons cologne (Bacon and Kalsher, 2008, p. 173). When people ride in the future they will remember that person and keep down them. This would definitely shape ones attitude towards this person. Doing well will help shape attitude about have habits. Since, they did not have a considerably experience with bad situations that will also shape attitudes.We can use the operant conditioning in teaching techniques such as learning computers, aggressive driving, occupation safety and all goal point tasks. In conclusion we have discussed how attitudes can take form. They shape through the implicit attitude form which is activated automatically from our memory or through the hardcore attitude which is consciously held. These attitudes are seen in classical, operant conditioning. References Bacon, R. and Kalsher, M, (2008). psychology From Science to reading 2nd Boston, MA Allyn and Bacon Franoi, S. (2010). Social Psychology 5th Ed.