Mall Assignment Observation Writeup Essay

The chime in was more male-dominant, though there was effeminates present. any employee was wearing a bluing apple employee shirt. It seems as though that is the only dress code requirement. Clear evidence of emotional work, the employees were tot completelyy smiling, cheerful, and very welcoming. I observed an employee acknowledging concerns of his customer, and trying his best to change their mood into a positive iodine. Every employee looks different signs of individuality app bent.The leadIt looks want the employees were having fun. Some were socializing in groups, some where helping customers, and another(prenominal)s were doing their profess thing but it seemed very relax and fun. I observed their check-in system for technical appointments. Customers travel in and head towards the employee with the green iPad. After checking in with that specific employee, they head back to the genius eject and wait for their name to be called. I also observed an employee selling a mac to a customer. Another employee brought out the mac to the customer during this interaction. I saw employee cleaning the products on the tables with clothes and re-cable wires after customer use. The inclose was very clean, well-kept, and bright.thither was no hiring signsThe gillyflower zephyrMusic was playing, different from the unison played in the mall The feel of the store is very communal and social. It felt like a social gathering. The store caters anyone wanting to play with technology, gain technical supportfor apple products, or subvert apple products and apple accessories The products being sold iMacs, macbooks, iPads, iPhones, apple accessories, speakers, headphones, earphones, computer software, printers, etc. Customers demographics vary, all different ages, both male and female, and all different races. This place of business housed all races, ages, and both genders.Customers behaved friendly.Customers and workers interact very friendly and openly.Store H&M fi nd of annotation March 30th, 2015Time of Observation 145 PMThe WorkersObserved about 10 people working, 3 cashiers, and 6 employees go around the store assisting customers. 4 male workers, 6 female workers.Young in age ranging from 18-24, one old worker which I assumed to be the manager. One white female (older worker), and the rest of the workers were of African-American background. at that place was no uniform, just a name tag. All the workers were their own garments and had their own style. virtually of them where not smiling. No signs of emotional work. Signs of individuality based on no uniform requirementThe WorkIt did not look like the workers were having fun, no emotion on the face. When I went to ring out a piece of clothing, all the worker asked for was my form of payment and said have a nice day. in that location was no eye-contact or communication. I did not observe much practice except employees move around fixing messed up clothes and re-arranging articles of cl othing on the wall Workers at the cashier rund amongst themselves. Workers locomote around did ask if anyone needed help. Nature of work was clothing retail.The store was clean and well-kept, bright and brightened.There was no hiring signs40% off discount sign at trip up of storeThe Store AtmosphereH&M StoreThe store is divided into two parts with two entrances. One entrance for the male section with male clothing and accessories and one entrance for the female section with male clothing, accessories, and jewelry. The store feels very welcoming as it is very brightened.Hip-hop music was playing in the backgroundStore caters to customers looking to shop for clothing and custom jewelry Sneakers, formal and informal dress attire, custom jewelry, hats, and mixed articles of clothing are being sold Young (teenagers) customers come into the store both male and female Races vary Hispanic, Caucasian and African AmericanCustomers minded their own business, did not interact with other custo mers. There was little to no interaction with customers and workers unless a customer needed help At the cashier, workers did not communicate with customers except for asking for form of payment, ID, and wishing them to have a nice dayStore Michael KorsDate of Observation March 30th, 2015Time of Observation 230 PMThe WorkThe women did look like they were having fun even though the store was empty and they were just standing around. They were laughing with each otherwhile being attentive to customers Workers helped customers try on watches and sized purchase watches by removing links. It seemed as if the coworkers polished friendships by how sociable they were with each other Nature of work is customer service and retail for clothing retail and fine jewelry and accessories The store was very clean, well organized, elegant and vibrant There was no signs of any hiring signs.The Store AtmosphereMichael Kors storeThe store is very bright and vibrant. Lights shine on the mannequins in th e window display. A lot of glass display of watches. The feel of the store is very sheik and classical. There is a feeling of wealth when walking into the store. Everything looks very pricey and exclusive The store caters to anyone who is interested in watches and female clothing. The store predominately caters to women however there is a section for mens watches that caters to strictly men. A lot of vernal customers came into the store however, there were some old customers too. In regards to race, a lot of customers of Caucasian background came into the store and a few of African American background. Most people who came into the store were women. The products being sold are dresses, boots, purses, totes, watches, wrist jewelry, etc Customers behaved very friendly, and customers and workers interacted well with each other.