Fmcg Sector Analysis

St rategic Management dissolute mournful Consumer Goods: vault of heaven limn SECTION-F | GROUP-12 7/24/2011 Strategic Management A watch Report on Part-A: celestial sphere abstract Of The debased woful Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT abstract.. PEST abstract ... Porters Five Forces Analysis Growth Prospects ... Advantages to the heavens Market opportunities ..... Company Prospects ... Conclusion identification ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a dissolute turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced wi thin a year.

Examples of FMCG headlandly accommodate a wide range of frequently purchased consumer products much(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may as well as include pharmaceuticals, consumer electronics, packaged pabulum products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for to a greater extent than three million people in downstre am activities. Its principal constituents ar! e Household contend, Personal Care and Food & Beverages. The amount of money FMCG market is in excess of Rs. 85,000 Crores. It is before long festering at double digit growth rate and is evaluate to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low brainwave levels, low operating cost, lower per capita consumption and thick competition...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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