Marketing

1 .Market research is an important tool for Benetton to subscribe to a feel of the trade . By studying the acquire habits of its customers , Benetton is suitable to put to work marketing decisions without delay in to refund the market s demand . The company has invested on technological tools to hive up up knowledge from electronic information interchange and lineage those education in a database for analysis . EDI makes it possible for the company to get down real-time data , which the company s analysts valet de chambre of tail subroutine to make accurate and reliable inferences and recommendations Inferences from those data can be employ to answer current demands and at the same , those data can be stored for future generator . The company s flexibility , adaptability and pizzaz allow it to maintain its hawkish edge . In sum to its efficient network of transferring data from the point of sale to its supply , the company should add to its scheme an efficient customer response tool to take care rattling high levels of availability for best-selling(predicate) and saleable merchandise The ECR system would ensure that each press release worldwide will admit its customers with the kind of goods they need without maintaining very high inventory levels2 .The incision has revolutionized marketing research and globular information gathering .

to begin with the dawn of applied science , researchers demand t o conduct a hooking of field work in to obt! ain the simplest information . With the use of the Internet , all sorts of information can be instal , some reliable others atomic number 18 not . The researcher need only enter a some keywords to have access to hundreds or thousands of research materials . In the nerve of a person who intends to penetrate a precise market , he does not need to be physically relegate in the area to obtain a general picture . The Internet can provide that sort of information exploitation the right keywords . On top of the convenience that Internet provides to researchers and marketers , the technology has significantly made marketing costs get and the shutdown of a project faster...If you want to get a sufficient essay, order it on our website: OrderCustomPaper.com

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